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Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients. It is essentially direct mail done electronically instead of through the postal service.
Email marketing allows you to target particular groups of customers or even specific individuals. Email marketing is the use of email to promote a company’s products and services or to connect with the customers. The best marketing emails are optimized for mobile devices, respect the customers, and follow a regular schedule while mixing up the messaging.
Email marketing is beneficial because it is fast, efficient, and cost-effective. Using this method of marketing provides you the means of reaching out to potential customers and retaining existing ones by encouraging repeat visits to a site.
Email marketing can be used to build trust with customers over time, in order to turn them into repeat customers. It is also an effective way to keep your customers informed about new sales or promotions you are running.